Logos agogo

Well I'm no expert on design but the new London 2012 Olympic logo is abysmally bad.

I am, however, an expert on usability in design and functionality, and well, the new London 2012 Olympic logo is abysmally bad.

8 comments:

Makeesha said...

what the $@#$?!

LauraHD said...

As usual Makeesha says it all! And so succinctly... ;-)

I agree - from an arts/ education/ cultural perspective, it looks really bad - like a terrible attempt by a council to be "yoof". In fact, it reminds me a little of a graffiti tag - but maybe that's what they were going for...

Makeesha said...

LOL, yeah, call me the queen of the dramatic understatement ;)

graffiti maybe, but it's not even good graffiti! or "yoof" for that matter. it's not even like it's creatively symbolic or anything.

it's horrid.

I'm really shocked. I expected to find out that it's some spoof or something. I'm ashamed to call myself a graphic artist in light of that embarrassment.

Sarah said...

I heard some old Tory say it was "ghastly" - pronounced gharrrstly, of course - on Radio 4, and I thought it would just be a bit rubbish.

But that is actually alarming. Surely if they stick it up anywhere it is going to lead to car-crashes.

I'm expecting invitations to the Facebook 'Ban the 2012 olympics logo' group any minute.

Anonymous said...

That truly is awful.

They've even got a 'create your own design' section - which I'll call the 'we spent half a million quid on this garbage and don't want to admit we wasted our money so can you get us out of a hole by doing a new logo for free?' section.

Although I suspect their title is snappier.

Fat Roland said...

Someone said it was like a big haired woman, um, giving pleasure to a man. I can't look at it in the same way again.

Makeesha said...

oh dang, thanks so much, now I'll never see it the same again either! ahhhh!

Fat Roland said...

Jonathan Ross just said the same thing last night, except he said it was Lisa Simpson.

I'm off to boil my head now.