The propose re-branding them as "Sea kittens". Apparently, people don't empathise with slimy, scaly things, only with cute furry creatures. So the very attributes that serve to keep fish alive and give then a lustrous appearance are actually being down-played by PETA.You can create your own sea kitten on the website, but fortunately there is no contextual sieve, so you can give them any name to reflect how you relate to the little critters.
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"I don't know what you mean by 'glory,'" Alice said.
Humpty Dumpty smiled contemptuously. "Of course you don't – till I tell you. I meant 'there's a nice knock-down argument for you!'"
"But 'glory' doesn't mean 'a nice knock-down argument,'" Alice objected.
"When I use a word," Humpty Dumpty said in a rather a scornful tone, "it means just what I choose it to mean – neither more nor less."
"The question is," said Alice, "whether you can make words mean different things."
"The question is," said Humpty Dumpty, "which is to be master – that's all."
Alice was too much puzzled to say anything, so after a minute Humpty Dumpty began again.
"They've a temper, some of them – particularly verbs, they're the proudest – adjectives you can do anything with, but not verbs – however, I can manage the whole lot! Impenetrability! That's what I say!"
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